Eugenia Fitness – Website Redesign Case Study

We built a clean, fast and mobile-optimised website for Eugenia Fitness with a clearer booking flow, persuasive service pages and stronger UK SEO foundations.

Industry: Fitness & Coaching Services: Design • Copy • UK SEO • Hosting Location: United Kingdom

Overview

Eugenia Fitness offers 1:1 training, group coaching and online programmes. Objectives:

Mobile-first layout and quicker load times
Clear, consistent CTAs (“Book a Consult”, “Start Training”)
On-page UK SEO for fitness searches in London, Manchester & Birmingham
Simplified contact and lead capture

+38%

Enquiry Rate

~1.2s

Hero LCP (4G)

+22%

Organic Clicks (UK)

The Challenge

Unclear brand story & thin search visibility

The previous site looked energetic but the structure, messaging and UX didn’t guide visitors to book. Local UK search queries weren’t well targeted.

Our Solution

Conversion-focused redesign with UK SEO

Clear page architecture (Home, About, Services, Booking)
Benefit-led copy and consistent CTAs
Keyword-aligned headings and meta for UK long tails
Image compression, lazy loading, CLS/LCP tuning

Client Testimonial

“WPB WebDesigns transformed my website into a professional platform that truly reflects my brand. Pages load quickly, enquiries have increased, and the layout makes it easy for clients to book. The team was responsive, creative and delivered exactly what I needed.”

— Eugenia, Founder of Eugenia Fitness

Deliverables

Responsive redesign (mobile-first)
Copywriting & on-page UK SEO
Analytics & event tracking
Hosting + SSL + backups
Ongoing support

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